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CAMPAIGNS
Oliviero toscani (1942-2025)
Some of the most iconic campaigns he shot for United Colors of Benetton.
NEWS
The Family Card has ended and is now The Colors Club | United Colors of Benetton
Sign up for the new United Colors of Benetton loyalty program ✔ Women's, Men's, Kids' Fashion and News from the United Colors of Benetton World ✔
NEWS
Telare la Materia Milan Green&Blue 2024 Festival
A sustainable design project, curated by Davide Balda and in collaboration with United Colors of Benetton, presented during the Green&Blue Fes...
NEWS
Telare la Materia Milan Design Week 2024
A sustainable design project by Davide Balda/Fabrica x United Colors of Benetton, presented at Alcova during Fuorisalone 2024.
SUSTAINABILITY
A commitment for the climate
Reducing greenhouse gas emissions with the Science-Based Target initiative.
SUSTAINABILITY
Green B
Benetton presents Green B, the new project that promotes a more ethical and aware fashion.
SUSTAINABILITY
Fashion isn't everything
Our mission for more sustainable fashion. A commitment that dates back to 1965, that respects people and the environment that surrounds us.
SUSTAINABILITY
Sustainability Benetton
We've always been committed to growing responsibly. Discover the groundwork we've taken on in order to respect the environment and everyone's we...
HISTORY
A yellow knit stitch
The history of the Benettons began in the fifties, Giuliana made a yellow sweater for her brother Luciano. It was an immediate intuition!
SHOPS
A counter-free shop
Bright and counter-free, the Benetton stores that opened in the 1960s were a revolution in the shopping experience.
COLLECTIONS
Knitwear of excellence
Discover the new Spring Summer 2025 knitwear: cotton cardigans and sweaters and tons of colors, for women, men and kids
CAMPAIGNS
All the colors of the world
Starting in 1984, something in United Colors of Benetton communication changes, all due to a young photographer named Oliviero Toscani
HISTORY
Benetton Archive
Benetton Group’s history of innovation is contained in its Archive, created in the Studios area of Castrette di Villorba (TV).
HISTORY
Breastfeeding for change
A black woman breastfeeding a white infant: one of the most controversial images in the history of advertising. Find out why.
EXPERTISE
Cashmere
Whether it’s pure or blend, it’s always top-notch. Discover our Cashmere yarn and shop it online at Benetton.com
COLLECTIONS
Dyed Fabrics
Discover the origin of dyed fabrics: an innovation that would radically change the fashion industry, made by United Colors of Benetton.
HISTORY
Fashion that goes all over the world
Two girls on the banks of the Seine in Paris. Freedom, lightness, cosmopolitan air: our values in an image from 1972.
EXPERTISE
Fleece
Comfortable, breathable and very trendy: read everything you need to know about fleece fabrics and check out the new fleece garments from our coll...
EXPERTISE
Merino
100% virgin wool, high-end and soft on the skin. Discover our Merino wool yarn and shop it online at Benetton.com
ART, DESIGN & ARCHITECTURE
The Color Library
1500 volumes dedicated to our trademark